Last updated on June 1, 2021.
eLoom takes privacy seriously; we want you to understand how we do and don’t use information about you.
Please note that the eLoom website may include links to third party sites or services. This Privacy Policy does not cover any third party sites or services, or your use of them; we suggest that you review those sites’ policies to learn more about their privacy practices.
How We Collect and Use Information
We Collect Some Information Directly
On certain occasions when you interact with the eLoom website, you may submit information of your own accord, or be asked to do so to participate in certain activities. Some examples of information that you submit and we collect may include:
o Name
o Email address
o Title and Company
o Mailing address
o Your phone number
In this Privacy Policy, we will refer to this type of personally identifiable information as “Personal Information.”
eLoom is based in the United States. If you voluntarily submit Personal Information to us while located or residing in a country outside the United States, you understand that you are voluntarily agreeing to the use and processing of such information as provided in this Privacy Policy, including transfer of your information to the United States, a jurisdiction which may not offer the same framework for the protection of personal information as the jurisdiction in which you are located.
We Collect Some Information Automatically
eLoom uses cookies and other tagging or tracking technologies that interact with your browser to increase our digital functionality and offer responsive elements based on your and other users’ actions (e.g., to store your preferences or password and understand your platform use patterns).
When you use the eLoom website, we may automatically recognize information like your IP address, what type of device you’re using, high-level location information (e.g., city or state), and your user behavior (such as how long you stay on the website and which links you click on).
Some of the third party vendors that we use to provide services for the website (e.g. analytics) may also use their own tracking technologies on our digital properties to help us run and optimize our platforms.
How We Process, Store and Use Personal Information
We only collect Personal Information as discussed above – and use the Personal Information we receive for purposes disclosed in this Privacy Policy. In general, our main purpose in collection, use, and storage of information from our website is to ensure our website is informative and engaging, and to maintain engagement and communication with our customers and potential customers.
Aggregated and De-Identified Information
We may use information that has been aggregated and anonymized or de-identified to assess and improve the eLoom website, including to enhance your user experience, and to select third-party vendors who best meet our needs. We may sometimes produce data and analysis results with this aggregated or anonymized information that help us understand our users and their interactions with the website. To accomplish this we may share aggregated or anonymized information with third parties – and may also share the resulting data and analysis (which will not include any Personal Information).
Opting Out of Tracking
If you wish to disable cookies and other use-tracking technologies, your browser settings may enable you to do so. Users who wish to opt out of Google Analytics data collection may use Google’s own browser add-on to do so.
Information Security and Storage
eLoom uses industry standard physical, digital, and training-based security measures to protect user information against theft and misuse.
We May Share Information in Limited Circumstances
With Vendors
As noted above, we may engage outside companies to help us develop, operate, and improve the eLoom website. Our third party vendors receive Personal Information only as reasonably necessary to complete services for eLoom, and are contractually bound to maintain confidentiality of information and prohibited from using or disclosing Personal Information without permission from eLoom. In certain instances, we may agree to allow a vendor to use aggregated data about activity on the eLoom website for general improvement or benchmarking purposes – but only where this data is anonymized or de-identified, so none of our users can be identified from it as individuals.
As Required By Law
If we determine on a good faith basis that we are required by law (e.g., pursuant to a subpoena or judicial order) to share your personal or other information, we will endeavor to share it only to the extent we determine is reasonably necessary to comply with the request.
Other Sites and Services
As we mentioned previously, our digital platforms contain links to third party sites and services that do not follow the same privacy practices as eLoom. Please review these sites’ and services’ privacy policies for more information.
Access to Your Information
Because we value the longevity of our relationships with our customers, we do generally retain user information in our database. If you would like to access, transfer, review, or correction of or to your Personal Information, or to request that it be deleted or restricted in use, please contact us — depending on your location or country of residence, you may have a legal right to make these requests and to contact supervisory authorities if you are not satisfied with our response.
Changes to Privacy Policy
eLoom may change and update this Policy from time to time. We will post Policy updates to this page. Any changes will only take effect prospectively from the date of the change; continued use of the eLoom website constitutes consent to any new Policy.